The google play store is one of the biggest stores in the electronic world, they are a digital distribution app that provides Android users with games, applications music, books and much more. Since 2008 they have led the market and millions of different application have been downloaded through their store. Obviously owned by the global giant’s Google the Play Store has brought in Million if not Billions of Dollars in profit and we only expect the money they make to continue increasing.
In the past gambling apps have never been allowed to take in actual money, only virtual/in-game currency because of the Play Stores rules. Google have recently decided to change this and allowed gambling applications to use real life cash; this will come into place later in the year and many app makers will be extremely happy with this change.
Bookmakers and the UK and Europe were sent a notification by Google, they could previously only get customers via mobile on their website or 3’rd party firms. The new changes will probably come as a massive surprise to bookmakers, but will be really good news. Andrew Daniels who is the managing director of UK based Tech Company Degree 53, whose have clients around the gambling world such as 888 and BetFred was one of the people who received an E-mail; he reported
“From the beginning of August 2017, Google will accept applications for the distribution of gambling apps within the Play store in the UK, France and the Republic of Ireland. At a later date, this policy change may be expanded to new regions and countries.”
He continued to say “Upon submission, developers will be required to provide documentation for the apps, including licenses for the countries they’re looking to target. This process will likely be similar to Apple’s, taking slightly longer to approve to make sure everything is done correctly and legally.”
As of this moment Google have not edited the terms and conditions to show the new changes. Their current guidelines state “We don’t allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting, lotteries, or games of skill that offer prizes of cash or other value.” Obviously, Google will want to ensure that everything runs smoothly so this process may take a little while to complete, that also gives bookmakers time to sort out their apps and give users the chance to easily place bets whilst on the go.
Because Android devices count for half of all Smartphones this opens a huge market to betting companies and they will all soon be trying to persuade you to download their very own app. If you have an iPhone or a different Apple device you will already be able to place real-money bets. Many Android users will be happy to hear this news also as it will make placing a bet much easier.
Thanks for reading and if you want to find out more news and information from around the gambling world then be sure to check out some of our other articles!